… who’s the rightest of them all?
The insight that we do not know everything, and that we should validate our ideas with customers, is taking root in most organisations. A customer survey is often the go to tool to do so. But there’s a catch.
When I recently cut a slice of brown bread for breakfast, I discovered a white blob in the middle. Strange. Yet I ate it, and you know what? I did not die. Seriously, I didn’t even get sick.
We really need to be ok with having more white blobs when innovating.
One of the biggest hurdles to overcome in a lot of organisations is getting started with early customer validation. But it’s not so much an organisational issue, it’s mostly a personal issue. Do you have what it takes to get out and talk to potential customers?