Don’t improve. Rethink. Starting from the customer.
As technology keeps evolving, the opportunities for making your customers’ lifes better keep growing. Making things easier, faster, simpler, cheaper, or exceeding expectations more regularly, digitalisation makes it possible. Sounds pretty straightforward, but in reality, this proves to be rather challenging. It requires organisations to question their approach and shift from inside-out to outside-in thinking.
Let me share some examples with you.