posts about

customer validation

… who’s the rightest of them all?

The insight that we do not know everything, and that we should validate our ideas with customers, is taking root in most organisations. A customer survey is often the go to tool to do so. But there’s a catch.

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When I recently cut a slice of brown bread for breakfast, I discovered a white blob in the middle. Strange. Yet I ate it, and you know what? I did not die. Seriously, I didn’t even get sick.

We really need to be ok with having more white blobs when innovating.

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May 31, 2018

The truth is out there

One of the biggest hurdles to overcome in a lot of organisations is getting started with early customer validation. But it’s not so much an organisational issue, it’s mostly a personal issue. Do you have what it takes to get out and talk to potential customers?

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